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Becoming Remarkable

How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.

Everything Is Marketing

Fred’s new book, Becoming Remarkable, takes your practice to the next level, and helps you create the practice patients can’t resist talking about. Fred’s first book, Everything is Marketing newly revised for 2014, takes you step by step through your practice, revealing how everything you say or do communicates a message to your patients.