Superbold Business Success Training

Over 30 years, Fred and Ron Joyal generated over $1 billion in revenue as the most recognized brand in dental marketing: 1-800-DENTIST®. Now we are offering that experience and expertise to a select group of business leaders, making their companies stronger, smarter, more efficient, and ultimately the dominant brand in their category.

Superbold Business Success takes a three-stage approach:
Analyze – Where are you? How did you get there?
Strategize – Where do you want to go? How will you get there?
Capitalize – What’s the boldest, fastest, most effective way to go?

We incorporate the Superbold Sales Accelerator System® to maximize your growth. We sold to one of the hardest customers out there: dentists. And we marketed in every possible medium, spending over half a billion dollars in advertising over thirty years. And we were profitable 27 years in a row, right up until the day we sold.

We will also be measuring the growth of your team through the Superbold Index®, which will track each member’s progress as they use the Superbold Exercises to increase their confidence and communication skills.

Whether you’re trying to take the hill or hold the hill, if you’re ready to dominate your category, we can help. To start your journey to becoming a billion-dollar brand, book your consultation today.

The Team

Fred Joyal, co-founder of 1-800-DENTIST. Fred’s focus is on the marketing and advertising strategies and approaches, along with insights for executives on any relevant aspect of the business that is impeding or enhancing success.

Ron Joyal, former COO of 1-800-DENTIST, brings 30+ years of executive management, sales coaching, technology integration and team building to SBS. His coaching focus is on operations and sales, refining communication, mindset, pitches and compensation, then maximizing performance through technology.