Dental Marketing Expert

Fred Joyal is a prominent speaker, author and executive coach focusing on remarkable customer service and practice culture. Fred was the co-founder of 1-800-DENTIST, which just celebrated its 35th year in business. He is the author of two books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About.


1-on-1 Marketing Consultation

Get an in-depth analysis and recommendations from the leading marketing expert in the dental industry.



Transform Your Practice in Just 8 Weeks

We live in a world where our practice reputation is paramount, and it is being created online whether we like it or not. The only solution is to create a remarkable patient experience. This course is designed to teach the entire team what’s involved in creating that experience in just 8 weeks.
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Social Media Crash Course

Daunted by social media, but not ready for the whole Remarkable Practice course? Here’s a shorter course that addresses the digital marketing for your practice.

Becoming Remarkable

How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.

Fred Joyal, author of “Everything is Marketing,” co-founder of 1-800-DENTIST® and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding—and embracing—recent shifts in patient behavior, new technology, and the economy of the industry.

Everything Is Marketing

Dentistry is one of the greatest professions in the world. It’s also one of the most misunderstood.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact.