Fred Joyal founded 1-800-DENTIST®, and grew it to over $40 million in annual revenue. With 250 employees, Fred created a great culture by challenging his team to get out of their comfort zone, and supporting them in their growth. And he’s coached dozens of practices, and observed hundreds more, and has identified the impact that a lack of boldness has on a practice’s long-term success, as well as its daily enjoyment. His latest book, Superbold: From Under-confident to Charismatic in 90 Days, teaches The PRIDE Method, his systematic way that anyone can increase their boldness and confidence much more rapidly than they thought possible. He combines his decades of experience in dental marketing with this unique personal growth formula to give his audiences the tools and the inspiration to boldly go beyond their wildest expectations.

Having lectured in the dental industry for over twenty years, and written two bestselling books on dental marketing, Fred brings a highly entertaining, practical, and inspiring performance to each of his audiences. And the net result is a stronger team, pulling in the right direction, and striving for greater personal and practice growth.