Unleash the Boldness Inside You

Boldness is a Superpower, and You Can Learn It

With his books, lectures, workshops and executive coaching, Fred teaches the superpower of boldness to CEOs and teams, along with business wisdom gained from 30 years as a successful entrepreneur.

The Superbold Leadership Keynote

Fred takes his experiences having run 1-800-DENTIST® which, over thirty years, generated over a billion dollars in revenue, and combines it with the principles he’s created in Superbold to transform your team and grow your profits.

Superbold F5 January 2022 thumbnail
Watch Fred In Action Play Button

If you want to energize your team, motivate them, and permanently take them to a higher level of confidence and capability, bring Fred in for a keynote, seminar, or an all-day workshop. 

Helping Visionary Leaders Create Dominant Brands

Superbold Business Success Training

Over 30 years, we generated over $1 billion in revenue as most recognized brand in dental marketing: 1-800-DENTIST®. Now we are offering that experience and expertise to a select group of business leaders, making their companies stronger, smarter, more efficient, and ultimately the dominant brand in their category.

Book a free consultation to see how we can tailor a Superbold coaching and training experience for your company.

The Superbold Two-Day Transformation Workshop

If you’re ready to challenge yourself and accelerate your transformation to Superbold, this workshop is for you. This will be a highly interactive workshop where the Superbold principles and exercises will be burned into your consciousness and put into action. You’ll learn to step up, speak up and chase your dreams.

Amazon and Wall Street Journal Best Seller

Superbold: The Book

Superbold gives you a systematic, step-by-step approach that can take you to a surprising level of boldness in as little as ninety days. Ready to stop living a life of regrets and missed opportunities? It’s all possible—faster than you think.

Fred Talks About His Book

Orange Small Play Button

Bold individuals seize life in remarkable, almost unbelievable ways. They succeed in business, in careers, and in love, and they have a great time doing it. Bold people walk up to supermodels and ask them to dance. They stand in front of audiences and tell jokes.


They start companies. They run for president.

What surprises most people is that boldness can be taught. Fred Joyal started as an extremely shy person, too timid even to make a phone call, and transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or
more, met dozens of celebrities, and, just by being bold, found love, joy, passion, and success.

And he can teach you how.

About Fred

Fred Joyal is an author, speaker, entrepreneur, and business advisor. Along with a lucrative career in advertising and marketing, he co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. Along with Superbold, he has written two books on dental marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials, and visited over forty-four countries around the world.

He has an honorary Doctor of Arts degree from the University of Rhode Island, perhaps because of his generous donations. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer.

Subscribe to Fred’s Newsletter and learn when workshops will be happening in your area, exercise tips and more!