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Boldness is a Superpower, and You Can Learn It

With his books, lectures, workshops and executive coaching, Fred teaches the superpower of boldness to CEOs and teams, along with business wisdom gained from 30 years as a successful entrepreneur.

The Superbold Leadership Keynote

Fred takes his experiences having run 1-800-DENTIST® which, over thirty years, generated over a billion dollars in revenue, and combines it with the principles he’s created in Superbold to transform your team and grow your profits.

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Amazon and Wall Street Journal Best Seller

Superbold: The Book

Superbold gives you a systematic, step-by-step approach that can take you to a surprising level of boldness in as little as ninety days. Ready to stop living a life of regrets and missed opportunities? It’s all possible—faster than you think.

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Bold individuals seize life in remarkable, almost unbelievable ways. They succeed in business, in careers, and in love, and they have a great time doing it. Bold people walk up to supermodels and ask them to dance. They stand in front of audiences and tell jokes.

They start companies. They run for president.

What surprises most people is that boldness can be taught. Fred Joyal started as an extremely shy person, too timid even to make a phone call, and transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, met dozens of celebrities, and, just by being bold, found love, joy, passion, and success.

And he can teach you how.

About Fred

Fred Joyal is an author, speaker, entrepreneur, and business advisor. Along with a lucrative career in advertising and marketing, he co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. Along with Superbold, he has written two books on dental marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials, and visited over forty-four countries around the world.

He has an honorary Doctor of Arts degree from the University of Rhode Island, perhaps because of his generous donations. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer.


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Fred blew it out of the water. There were so many great takeaways from his lecture. We had a great experience. I really can’t say enough about what a great job Fred did and how impactful it was for our law firm.

Bill Barrett, CEO of Mandelbaum Barrett

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Nobody lights up the room like Fred. He’s humorous he’s insightful, and his message is really one that will cause people to take action. I’ve brought Fred in many times for our corporate events and he’s always amazing.

Bernie Stoltz, CEO of Fortune Management

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Fred’s speaking engagements are unbelievably impactful for teams and for audiences of all types. He’s not only inspirational and motivational, but he’s highly uplifting and delivers really great content on every level.

Dennis Marvel, Managing director, FM Seattle

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Fred did some amazing training for our organization. He was entertaining, thorough, scientific, and gave some fantastic tips and examples. He gave us a lot of great insight and momentum to move us forward. Fred’s awesome.

Dean Gialamas, LA County Sheriff's Department Director