Boldness Is A Super Power

Superbold gives you a systematic, step-by-step approach that can take you to a surprising level of boldness in as little as ninety days. Ready to stop living a life of regrets and missed opportunities?

It’s all possible—faster than you think.

THE Book


Bold individuals seize life in remarkable, almost unbelievable ways. They succeed in business, in careers, and in love, and they have a great time doing it. Bold people walk up to supermodels and ask them to dance. They stand in front of audiences and tell jokes. They start companies. They run for president.

What surprises most people is that boldness can be taught. Fred Joyal started as an extremely shy person, too timid even to make a phone call, and transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, met dozens of celebrities, and, just by being bold, found love, joy, passion, and success.

And he can teach you how.

Superbold Podcast

Listen to Fred speak about Superbold


The Superbold Teambuilder

A bolder team means bigger profits

If you want your team members to be more confident, more outgoing at key events and have advanced social skills that allow them to connect with your customer base in ways that develop strong, long-lasting relationships, then a Superbold seminar will deliver that, and transform your team.

There is no doubt that teaching your team members to be Superbold can have a profound impact on your bottom line and overall sales. Fred takes his experiences having run 1-800-DENTIST® for 30 years which, over the course of that time generated over a billion dollars in revenue, and combines it with the principles he’s created in Superbold.

If you want to energize your team, motivate them, and permanently take them to a higher level of confidence and capability, bring Fred in for a keynote, seminar, or an all-day workshop. For more information, schedule an appointment with Fred to discuss what your specific needs to tailor an event that would have the most impact.

Fred has been a public speaker for 20 years, and is known for his high-energy, entertaining, insightful events and transformational messages. As a CEO, Fred created a powerful, enduring culture. His company grew people by pushing them out of their comfort zone. This is what Superbold is about.

The Superbold Accelerator

If you want to accelerate the impact of Superbold on your life, then consider doing an all-day Superbold Accelerator seminar. This is an intensive, interactive event taught by Fred and some of his very bold friends and associates.

What you’ll learn:

  • How to apply the PRIDE Method most effectively, expanding your boldness as quickly as possible

  • 10 Principles to guide you on the path to Superboldness

  • 7 Conversational Blunders and how to avoid them, making your interactions more impactful

  • How to master the skill of meeting and charming anyone using the LASER Technique

  • How to most effectively execute the Boldness Exercises for the fastest results

And much more.

The Superbold Acclerator is the fastest way to increase your confidence and boldness to levels beyond what you imagined possible. If you want to be more successful in business, more outgoing socially, or just want to seize life boldly and without hesitation, then sign up for one of the local events.

Many people read personal growth books like Superbold and don’t apply them to their lives. This seminar will cement the principles in the book and make them part of your behavior on a permanent basis.

The Accelerators will fill up fast, as I’m limiting the room capacity for maximum effectiveness and intimacy. Also, at the end of the seminar, if you don’t feel it was transformational for you, just tell me and I’ll refund your tuition. You can’t lose.

Make the bold move and sign up now to be notified when a Superbold Accelerator will be coming to your area. If you want to speak with me directly about how this workshop can impact you, reserve a time for a half-hour conversation with me here.

Work With Fred

If you are interested in a workshop or a keynote, please book a free consultation call with Fred.


Fred Joyal

Fred Joyal is an author, speaker, entrepreneur, and business advisor. Along with a lucrative career in advertising and marketing, he co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He has written two books on marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials, and visited over forty-four countries around the world.

He has an honorary Doctor of Arts degree from the University of Rhode Island, perhaps because of his generous donations. He once beat Sir Richard Branson in chess and was also a question on Jeopardy!. He is an avid cyclist, a below-average tennis player, and an even worse golfer.

Share Your Experience

Fred would like to hear from you about your own experience building your boldness. Share your videos and written experience with Fred.