A POWERFUL MESSAGE OF BOLDNESS

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Below you can find critical information you may need from Fred Joyal prior to the keynote presentation.

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KEYNOTE

BUILDING THE Superbold Sales Team

Hesitation is the silent killer of sales success. Whether it’s call reluctance, fear of prospecting, or uncertainty during closing conversations, hesitation costs companies millions in lost opportunities. Building a Superbold Sales Team tackles this challenge head-on by equipping your team with the confidence and boldness they need to overcome hesitation and unlock their full potential.

  • What would a 10% increase in sales do for your company? (click the + to read more)

    Fred’s keynote introduces The PRIDE Method, a proven system to eliminate hesitation by systematically building boldness and social skills. This approach ensures your team is not only more proactive in prospecting but also more effective in connecting with customers and closing deals. 

    With Fred’s decades of experience—including leading 1-800-DENTIST® to generate over a billion dollars in revenue—this program is designed to transform hesitation into decisive action that drives results.

    By empowering your team to become Superbold, this program delivers measurable improvements in sales, stronger customer relationships, and a path to becoming the dominant brand in your category.


    Audience Takeaways:

    Overcome Hesitation: 

    Gain tools to eliminate call reluctance, prospecting fear, and closing uncertainty.

    Step-by-Step Boldness Training: 

    Master Fred’s PRIDE Method for rapidly building confidence and social appeal.

    Boost Sales Performance: 

    Learn how boldness translates to more opportunities, higher conversions, and greater revenue.

    Strengthen Customer Relationships: 

    Develop lasting connections through improved communication and social skills.

    Proven Leadership Insights: 

    Leverage Fred’s billion-dollar business experience to transform your team and results.

KEYNOTE

THE Superbold ENTREPRENEUR

Being a successful entrepreneur requires boldness. It takes boldness to find your first 100 raving fans, to raise your seed money and subsequent rounds of funding, and to grow and give honest feedback to your team members. You need boldness as a life skill so you can take risks and outdo your competition. This is what Fred has done in his own career, and he can teach you to do it much faster than he did.

  • What if you could summon boldness in every situation? (Click the + to read more)

    The fact is, boldness can be learned. That’s what applying The PRIDE Method is all about. Fred teaches a systematic way to build your boldness muscle, which increases your confidence and your social appeal.

    Beyond that, you’ll become a better leader, giving and accepting feedback more willingly and openly. Investors will gravitate towards you and customers will believe in your product because of the confidence you’ve

    learned to project.

    Fred teaches what he wishes he knew thirty years ago as a young, inexperienced entrepreneur so that you can

    accelerate your growth and enjoy a bolder, more satisfying career.


    THE SUPERBOLD ENTREPRENEUR IS A

    CUSTOMIZABLE KEYNOTE, VIRTUAL PRESENTATION, OR FULL-DAY WORKSHOP


    With Fred’s decades of experience—including leading 1-800-DENTIST® to generate over a billion dollars in revenue—this program is designed to transform hesitation into decisive action that drives results.


    Audience Takeaways:

    Overcome Hesitation: Gain tools to eliminate call reluctance, prospecting fear, and closing uncertainty, projecting confidence in every situation.

    Step-by-Step Boldness Training: Master Fred’s PRIDE Method for rapidly building confidence and social appeal.

    Boost Sales Performance: Learn how boldness translates to more opportunities, higher conversions, and greater revenue.

    Strengthen Customer Relationships: Develop lasting connections through improved communication and social skills.

    Proven Leadership Insights: Leverage Fred’s billion-dollar business experience to transform your team and results.

KEYNOTE

The Superbold Dental Team

What would 20% growth do for your practice this year? The pathway to this is surprising. Most often the challenge is not a lack of patients, or the wrong location, or the insurance companies. It’s a lack of boldness with the team and the dentists. That’s because it takes boldness to evolve your practice. It takes boldness to give feedback to your team. It takes boldness to ask for reviews and patient testimonials. It takes boldness to adapt new technologies. It takes boldness to constantly strive to improve your team.

  • What would 20% growth do for your practice? (click the + to read more)

    The pathway to this is surprising. Most often the challenge is not a lack of patients, or the wrong location, or the insurance companies. It’s a lack of boldness with the team and the dentists.  That’s because it takes boldness to evolve your practice. It takes boldness to give feedback to your team. It takes boldness to ask for reviews and patient testimonials. It takes boldness to adapt new technologies.  It takes boldness to constantly strive to improve your team.


    If you want to permanently take your team to a higher level of confidence and capability, bring Fred in for a keynote, seminar, or an all-day workshop. And watch what happens! For more information, schedule an appointment with Fred to discuss what your specific needs are to tailor an event that would have the most impact.

the superbold leadership keynote

If you want your company to become the dominant brand in your category, it starts with a Superbold team.

Superbold team members are more confident, more outgoing at key events, and have advanced social skills that allow them to connect with your customer base in ways that develop strong, long-lasting relationships. Fred’s Superbold keynote will begin that transformation.


There is no doubt that teaching your team members to be Superbold can have a profound impact on your bottom line and overall sales. Fred takes his experiences having run 1-800-DENTIST®, which, over thirty years, generated over a billion dollars in revenue, and combines it with the principles he’s created in Superbold.

Fred has been a public speaker for 20 years, and is known for his high-energy, entertaining, insightful events and transformational messages. As a CEO, Fred created a powerful, enduring culture. His company grew people by pushing them out of their comfort zone. 

If you want to energize your team, motivate them, and permanently take them to a higher level of confidence and capability, bring Fred in for a keynote, seminar, or an all-day workshop. 

For more information, schedule an appointment with Fred to discuss what your specific needs are to tailor an event that would have the most impact.

VIEW FRED'S FULL LECTURES BELOW

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Hear what clients say about Fred's keynotes

6 REASONS TO BRING FRED IN TO SPEAK

HIS PRESENTATIONS ARE:

ACTIONABLE

Fred’s presentations are dense with practical concepts and tactics that can be employed immediately to alter individual behavior and increase results in performance and personal growth.

INTERACTIVE

Fred engages his audience with exercises and on-stage interactions to enliven his messages and make the comprehension of his principles experiential. He enjoys challenging participants to move out of their comfort zone and discover unique new capabilities.

unique

The PRIDE Method that Fred teaches approaches leadership, sales and personal success from a different perspective, emphasizing boldness as a superpower that anyone can develop and constantly expand.

INSPIRING

Fred delivers messages and ideas that elevate the audience, opening their mind to new approaches and insights into their work, their lives and the opportunities that life can offer. His audiences always leave motivated and uplifted, ready to live more boldly.

ENTERTAINING

Having trained in stand up and improv comedy, Fred continually adds humor to his presentations. He also mines his thirty years of business leadership for his mistakes as well as his accomplishments to keep his audiences both engaged and delighted.

Personalized

Fred modifies each of his presentations to suit his specific and customized audiences’ needs, making his messages relevant and specific. Often customized and dynamic content based on the audiences' reactions of the workshops and keynotes.

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FREDS SHORT BIO

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FREDS SUPERBOLD BIO

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HEADSHOTS

Prepare for your keynote with Fred Joyal by downloading his professional headshots here.

LOGO FILES

Prepare for your keynote with Fred Joyal by downloading his logo versions here in the file formats you need. Click on one of the versions you want, and save the image to your computer.

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AV Requirements

Fred presents on his own Macbook, and requires the following equipment to deliver an exceptional experience:

1 lavalier microphone

1 handheld microphone

High-definition projector

Audio connection from the laptop

ORDER Books For Your Events

To order copies of Superbold for your event, email your request to fred@fredjoyal.com.

Bulk rate is $20/copy, which includes shipping. Please order at least six weeks in advance of the event.

"Fred’s speaking engagements are unbelievably impactful for teams and for audiences of all types. He’s not only inspirational and motivational, but he’s highly uplifting and delivers really great content on every level."

- DENNIS MARVEL, MANAGING DIRECTOR, FM SEATTLE

Common questions

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  • What type of presentations does Fred do?

    • 1 hour 
    • 90 minutes 
    • Half day 
    • Full day workshop

  • What audiences benefit most from Fred's lectures?

    • Sales organizations 
    • Entrepreneur organizations
    • College organizations 
    • Law firms

  • Is Fred a motivational speaker?

    Freds lectures are always inspiring but they are filled with valuable tactics that can be easily applied to any business and individual.

  • What qualifies Fred as a speaker?

    Fred built a business with $30,000 of working capital into a $45 million per year business that ran for 25 years. He has spoken to hundreds of audiences on topics ranging from marketing to entrepreneurship to boldness. Some as large as 5,000 attendees.