How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable. Fred Joyal, author of “Everything is Marketing,” co-founder of 1-800-DENTIST® and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding—and embracing—recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.
I have always said that Fred’s first book, ‘Everything is Marketing,’ is the single greatest business book I have ever read, and should be required reading for every dentist and team member. But his second book, ‘Becoming Remarkable,’ is even better. You must read this book with your entire team. It is truly a game changer.
Howard Farran, DDS, MB, MAGD
Founder, Dentaltown Magazine and Dentaltown.com
Everything Is Marketing
Dentistry is one of the greatest professions in the world. It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. Fred’s approach to marketing is practical, straightforward and easy to put into action today! It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
As a dental marketing consultant, this book is probably the best resource out there in regards to the overall marketing of a dental practice. I have the audiobook as well as the hard copy version. Chapter 7’s market segmentation diagram, labeled “Dental IQ Chart” is worth the price of the book itself. It goes into detail about patients’ dental need and dental IQ and how to market to these segments.